Comments – Moms And Social Media

http://ravenreneaeblog.wordpress.com/2013/11/04/moms-on-social-media/

Raven,
I totally agree with you on the fact that it could be difficult for Coca-Cola to target moms. My client, McDonald’s, has the same problem, since it is also a contributor to obesity. However, McDonald’s recently partnered with the Alliance for a Healthier Generation to offer healthier menu items. The plan is to promote vegetables and fruits instead of fries as well as water instead of milk and juice. If Coca-Cola did the same, then there would be a better chance for the companies to target moms.

-Bree Haggard

http://prprep1.wordpress.com/2013/11/05/moms-social-media/

Lauren,
I was not surprised either to learn that moms are constantly utilizing social media. Although a mom’s workload is heavy, I think social media is an escape. It is their “fun time,” which is probably why moms are always hooked to their social media accounts. Also, I love your ideas for Best Western specifically the Family Fun Pinterest board! As you said, if Best Western could offer discount to surrounding attractions or even to the hotel, moms would be one of the company’s top customers. Wonderful post!

-Bree Haggard

Moms And Social Media

Currently, McDonald’s audience is very broad and not necessarily focused on mothers. The choices on the company’s menu isn’t extremely healthy, which can deter mothers from choosing the company for meals. Recently, the company did partner with the Alliance for a Healthier Generation to promote healthier options on the menu. Instead of milk and juice, the company will encourage water. Instead of French fries as a side item, the company will encourage fruits and vegetables. This plan is in effect to fight childhood obesity. With this new marketing strategy, McDonald’s could tap into the mothers and young children demographic. According to the article, mothers are very receptive to company advertising. McDonald’s could release new commercials of children eating the new and improved Happy Meal with their mothers/family. Also, the company could start a hashtag on Twitter to start a conversation with mothers to see what mothers expect from McDonald’s. McDonald’s utilizes Twitter and Facebook on a daily basis. Out of all of the various social media platforms, McDonald’s uses both of those the most often. In my opinion, Twitter and especially Facebook are the most used by moms as well. The article also stated that mothers are more likely to post comments and provide feedback. In addition, McDonald’s menu items are extremely inexpensive. For moms on-the-go, McDonald’s could market itself as the perfect fast food restaurant to quickly pick up cheap meals for the entire family. If McDonald’s could receive more positive reviews from customers, mothers would follow the crowd. According to the article, mothers are more likely to make a purchase based on social media recommendations.