Comments – Shopping With Your Phone

http://sh04090.wordpress.com/2013/11/11/topic-of-the-week-shopping-with-your-phone/

Shauntel,
Like you, I also use Groupon to search for money-saving deals. Also, I check reviews from YouTube and random beauty blogs before purchasing cosmetic items. This prevents me from wasting money. However, I do try to research certain products before my shopping trips. By doing this, I avoid waiting on Internet connection for the mobile applications as well as standing idly in the middle of aisles. In addition, it decreases my time inside the store.
-Bree Haggard

http://lb03385.wordpress.com/2013/11/13/shopping-with-your-phone/

Lindsey,
My client, McDonald’s, does have an app, but unfortunately, it is not as highly reviewed as Burger King’s. It has the basic features – Restaurant Locator, Nutrition Information, Careers, Promotions, and Contact Us. However, I would love to see McDonald’s offer a Rewards Program like Burger King or even a feature to purchase meals. The reviews for McDonald’s app are terribly low. Since Burger King is one of the company’s competitors, McDonald’s needs to start making improvements.
-Bree Haggard

Shopping With Your Phone

Whether I am shopping or completing any other activity, I always keep my phone nearby. Although I do not receive a large amount of text messages or phone calls, it is convenient as well as almost comforting to have access to my phone. I use my phone for several reasons including keeping in touch with contacts, searching the Internet, browsing my Twitter feed, taking pictures/video, and utilizing my mobile applications. According to the article, I am in the Checking Customer Reviews category. Especially for cosmetic items, I like to check customer reviews online to ensure that I do not waste money on poor items. Occasionally, I will send a text message or call someone while shopping. However, I prefer to wait until after I’m finished shopping to ensure that I can give my full attention to the person. I don’t use social networks or compare product prices while shopping. I don’t have any mobile applications for any particular stores on my phone. However, I do have two shopping related applications – Groupon and Hautelook. Both of these shopping websites offer major money-saving deals on various items. I don’t typically buy anything off of these websites, but it’s entertaining to browse the items.

My client, McDonald’s, does have several mobile applications. It has an application for multiple countries around the world. In addition, it even offers a McPlay application (a kid friendly gaming application) and a GM Coach’s Playbook (a reference guide to assist in coaching and mentoring McDonald’s General Managers). Unfortunately, the McDonald’s USA application has extremely poor reviews. It offers basic features including Restaurant Locator, Nutrition Information, Careers, Promotions, and Contact Us. I really like the unique Careers feature, which allows future employers to check for job openings. Also, all of the other features appear to be quite helpful. However, customers are very disappointed in the usefulness of the application specifically the Restaurant Locator feature. The phrase “i’m not lovin’ it” appeared several times in the Reviews section. Hopefully, McDonald’s can make improvements because mobile applications are used by most customers.